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Getting people to your space for the first time is the most costly part of your marketing budget.
Getting people to your space for the first time is the most costly part of your marketing budget.
When they’ve stayed in your space, you can get long-term loyalty and retention by:
People like to feel appreciated so send a follow-up message thanking them for staying with you, while their memory of the place is the strongest. The longer you wait, the bigger the chance that they make other plans with other spaces.
How
When
Have a plan to send the first email just one day after they leave. Ask for a review and also give them a discount if they book their next stay within a week/two weeks.
If they give a review, send them another follow-up email asking if they would like to tell their friends about the space (share on social media).
People are forgetful, so plan more contact at least weekly for the first month, until they book, give a review or refer friends.
Your current customer is your best asset.
They already know you and your space and should be the center of your universe during their time with you. Focus your time and energy on this group as opposed to always trying to find new customers. This can be a powerful way to supercharge revenues.
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