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Partnerships are considered to be the easiest way to achieve success.
Why? Because someone else has already built a network containing all or a lot of the users/clients you need to reach.
Partnerships are considered to be the easiest way to achieve success.
Why? Because someone else has already built a network containing all or a lot of the users/clients you need to reach.
Some of them could be willing to market your products to them in the following ways:
If you are lucky, they won’t want anything in return, because your product will add value to theirs. A win-win situation for both parties.
You can both promote each other’s products and therefore can bring equal value to the deal – therefore, no payment, commission or company shares need to be exchanged.
Affiliate programs are sometimes easier for partners to understand. They promote your product with a link on their website. This link tracks the referee and records their ID for a commission when their users sign up or buy your product.
How to Find Partners
You know who your market is, right? If not, please read this part of the guide: Community.
What other services do your clients use that would be non-competing? Reach out to those businesses.
If your clients are nomads, you can do partnerships with influencers (bloggers, Instagrammers), coworking-spaces, nomad forums and other nomad services.
Commission
If you want to build a long-term relationship, give a substantial commission. Not some free nights in your space.
10% commission or more for a first-time guest can, if done correctly, get them eager to focus on your partnership in a way that benefits both parties. Be sure to only pay commission when referrals lead to paying guests.
Local Partnerships
The local partnerships you build around your space are a big contributing factor to the services you offer to your guests. In some cases, these enticing offers can be a huge reason for people to come to YOUR space.
For example, if not already provided with their stay, your guests could receive discounts on things like:
Gym – yearly, monthly or daily membership
Car/Motorbike rental
Restaurants/Delivery services
Massage/Spa
Catering (maybe delivering lunch to your space every day) – a restaurant would be happy to have a daily minimum order from a coliving space – and would be willing to offer substantial discounts for this regular business
Excursions – a lot of companies give group discounts for cooking classes, temple visits, museum entry prices, day trips to places of interest, quad-biking, etc.
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